Case Studies
Below you'll find a few of the impacts we've had on business growth over the years with our digital initiatives ranging from building brand awareness, growing ecommerce revenue and improving overall digital channel peformance.
The Project: Shape was facing a significant decline in traffic to its website and message boards due to the rising use of social media platforms. A strategic approach was necessary to retain active users on either the site-hosted message boards or Shape-controlled social media pages.
The Challenge: The key difficulty resided with transitioning the audience to a Shape-controlled Facebook page without losing substantial ad revenue, promotional opportunities, ad deals, and subscription potentials. The goal was to find a solution that could bypass these challenges and simultaneously drive growth for both advertisers and users.
The Solution: Analzing both the messageboards and social pages use for key topics and conversion activity helped to shape the content which would be posted on the social platforms with the goal it would continue to be forwarded. In addition unique content pieces which were designed to find a high volume of sharing by focusing on leaders in the communities, was created to help proliferate views on the social platform and within the content, links to subscriptions as well as the site and site's message boards were present.
As a result of looking at the user commentary trends were, as well as aligning shared content with content that was analyzed to increase time on site, and make ads relevant, we organically captured a quarer million new followers organically over a period of approximately 20 months and the traditional forum use continued to rise and remain active with nearly 100,000 visitors each day.
The Project: Building Brand Awareness on an increadibly tight budget to drive brand enthusiasm, press and pathways to new partnerships.
The Challenge: Despite early success and a partnership with Anheiser Busch , maintaining this momentum was critical in the competitive skincare industry. The challenge was intensified by a constrained budget, which ruled out many traditional, costly marketing methods. A creative, cost-efficient solution was necessary to sustain growth and strengthen market positioning.
The Solution: Development of low cost and high impact asetts to be used in highly trafficked areas to drive leads and awareness to drive the brand presence and innovation.
- Celebrity Esthetician-Backed Newsletter: Utilizing the reputation of a celebrity esthetician known for working with hollywood stars, we introduced an engaging landing page for the esthetician's personalized newsletter and a focused social media ad campaign to attract and retain online customer interest.This newsletter employed early AI technology for content customization based on user interactions, enhancing engagement and relevance.
- Revolutionary Influencer Marketing: We also negotiated partnerships with macro and mega influencers using a revenue-sharing model rather than a standard fee aligned their interests with the brand's success, promising them potentially higher returns if the performance of their posts met the KPIs they shared.
- Strategic Retail Partnerships: The additional press and awareness also allowed for BORBA to more easliy form reseller agreements with large online (and retail) with companies such as Quidsi and Walgreens to not only broaden the brand's reach and visibility but also boost its SEO and market accessibility.
The Results: The strategy's success was evident in several key outcomes:
- Exceptional Influencer Impact: Influencer videos exceeded expectations, generating over 3,000 sales per video within just 72 hours. This outstanding performance highlighted the efficacy of the revenue-sharing model and the power of well-executed influencer marketing in driving sales.
- National Press Coverage: The innovative marketing approach, especially the content featuring celebrity treatments, garnered multiple national press appearances. This exposure significantly amplified brand awareness and credibility, contributing to a broader market reach.
- Overall Brand Revival: The holistic strategy, combining digital innovation, personalized content, influencer partnerships, and retail agreements, not only arrested the decline in retail channels but also significantly boosted the brand's online presence. The approach effectively demonstrated how creative, digitally-focused strategies could overcome budget constraints to build brand awareness and drive growth.
- Celebrity Esthetician-Backed Newsletter: Utilizing the reputation of a celebrity esthetician known for working with hollywood stars, we introduced an engaging landing page for the esthetician's personalized newsletter and a focused social media ad campaign to attract and retain online customer interest.This newsletter employed early AI technology for content customization based on user interactions, enhancing engagement and relevance.
The Project:Simply Soles, a highly successful local retailer in the Washington D.C. metro area, aimed to expand its reach from a local in-store experience to a national audience.
The Challenge:The challenge lay in replicating the personal style and customer loyalty fostered by the founder in-store to a broader audience that couldn't physically visit the store. This required translating the unique in-store experience into an equally compelling online presence.
The Solution:The strategy began with a modest budget allocated to SEM (Search Engine Marketing) and Display advertising. These campaigns were designed to showcase the brand's style and product range, directing traffic to specific product pages. Additionally, landing pages were created to feature content that emphasized the emotional appeal of shoes – how they can enhance the wearer's personality, boost confidence, and complement outfits for various events. These elements were crafted to make a significant impact on the viewer's perception of the brand and its products.
Results:The campaign proved to be highly effective, yielding a net gain of $4.30 for every $1 spent on the initiative. This strategy also contributed to a 16% increase in online sales, demonstrating the successful transition of Simply Soles' in-store charm to a wider online audience.
